GMS 200 Lecture Notes - Lecture 2: Vancity

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Deborah De Lange

Document Summary

Vancity"s competitive advantage over other types of financial institutions is the fact that the company has a strong and secure working environment. They promote innovative ideas in their competitive company. Vancity takes the people in their area into consideration when the make product value decisions. Vancity is very community orientated as they do what they can to benefit their community. They have a close relationship with the leaders in the community. Some of the larger banks are not as involved in the community"s life. Vancity the advantage of making their customers like them and appreciate how much they care about their opinion. Vancity is the first canadian organization that is both environmentally and socially innovative. Not only had that also provided mortgages to women as well. Vancity is becoming environmentally innovative as they decided to redefine wealth . This means that they are going to try and improve real estate, affordable housing and local food.