GMS 200 Lecture Notes - Lecture 8: Competitive Advantage, Swot Analysis, Strategic Management

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Strategy comprehensive action plan, accomplish organizational goals with sca,goal-create above-average returns. Strategy formulation and implementation in the strategic management process. The entire org and all of its resources to be mobilized in support of the strategies. Supporting structures,well-designed tasks and workflows, and the right people. Leaders who can energize people and build performance committees. Figure 7. 4 swot analysis of strengths,weaknesses,opportunities and threats. Figure 7. 5 porter"s model of 5 strategic forces affecting industry competition figure 7. 1 three levels of strategy in organizations-corporate , businesss,functional strategies. Diversification strategies downsizing: related diversification divestiture, unrelated diversification, vertical integration. Multidomestic strategy: customize products and advertising to local markets as much as possible, polycentric view ( type of global marketing in which companies attempt to spread out the appeal of their products or services among multiple countries) Transnational strategy: balance efficiencies in global operations and responsiveness to local markets, geocentric view(global) Strategy alliances: two or more organizations partner to pursue an area of mutual intrest.