GMS 200 Lecture Notes - Lecture 8: Boise Cascade, 5,6,7,8, Officemax
lily.dilaudo and 39833 others unlocked
24
GMS 200 Full Course Notes
Verified Note
24 documents
Document Summary
Tuesday march 18, 2014: distribution of questions across chapters, chapters: 1, 2, 3, 13: 30 questions, chapters: 5, 6, 7, 8, 11: 90 questions, april 24, 2014 at 3:00pm. : firm b spends on cost, which increases its profit margin. Examples: timex, bic, wal-mart: buys in bulk. : firm a sells their product for a higher price (brand recognition, unique, quality) Integrative strategies forward integration: gaining ownership or increased control over distributors or retailers, when a manufacturing firm takes control over the distribution. Mcdonald"s and other fast food chain: example: mcdonalds, works on a franchise system where they charge a lump sum and then royalties on a regular basis, owns 23% of restaurants. Boise cascade: forest product firm, owns 2. 3 million acres of timber-lands, distributes the cascade line of products to office depot, staples, and officemax, acquired officemax. Benefits of acquiring: eliminated the middle man, and brings down price, expand consumer base, and their products.