GMS 200 Lecture Notes - Lecture 9: Competitive Advantage, Disruptive Innovation, Carbon Footprint

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Ahmed Mawashi

Document Summary

Strategic lead ship created the capacity for ongoing strategic change. Components of strategic leadership: anticipate, envision, maintain flexibility, think strategically, work with others to initiate change. Sustainable competitive advantage relies on creativity and innovation. Creativity is the generation of a novel idea or unique approach to solving problems or crafting opportunities. Innovation is the process of creating new ideas and putting them into practice. Three forms of innovation: product: results in the creation of new or improved goods/services, process: results in better way of doing things, business model innovation: results in new ways of making money. Sustainable innovation: creation of a new products and processes that have a lower environmental impact than the available alternatives. Green innovation: the process of turning ideas into innovations that reduce the carbon footprint of an organization or its products. Social business innovation: using micro credit lending to help create small enterprises and fight poverty.