GMS 200 Lecture Notes - Lecture 1: Pepsi Generation, Intellectual Capital, Glass Ceiling

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Sui Sui

Document Summary

Teacher takes management principles and business principles from the textbook and puts it into a global perspecive. Global business environment, and how it impacts organizaions: within organizaions, focusing on things such as human behaviour, culture, planning and strategy. In a survey of ceos from forbes 100 largest mulinaional irms. 80% believed all business majors should take a course in global management. 70% believed a second language and knowledge of internaional afairs will beneit you. Begin as glass panels manufactured in japan, taiwan or south korea. Sent to mexico along us borders (macquiladora) for combining with other electrical components shipped from asia and the us: macquiladora is a free trade zone (excepted of import/tax taxes) Dairy associaion from usa started a campaign in mexico got milk which translated to: are you lactaing. Coors from usa started a campaign in mexico with tagline turn it loose which translated to.