GMS 200 Lecture Notes - Lecture 5: Sergey Brin, Bechtolsheim, Toms Shoes

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GMS Chapter 5: Entrepreneurship and Small Business Management
Tuesday March 29, 2016
Leadership- Guest Speaker John Cucchiella
Attributes of leadership
Hunger- created from an event in your life
Passion- follow your passion and the pension follows
Mentorship- great leaders mentor, give back
ACE- Attitude, character, and enthusiasm
Attitude not your aptitude that will determine your altitude
What is Entrepreneurship?
Entrepreneurship- Entrepreneurs
Risk-taking individuals who take actions to pursue opportunities and situations others
may fail to recognize or may view as problems or threats
Myths about Entrepreneurs
They are born- not made, Gamblers, money is the key, have to be young, must have a
degree in business
Entrepreneurs Include:
Founders, buyers of local franchise outlet, open retail-shop, self-employs service business
Are people who assume responsibility for introducing a new product or a change in
operation sin an existing organization
It is a powerful force driving innovation, productivity, job creation economic growth and
social stability
Example: GOOGLE
Google- began in 1996 as a research project by Larry Page and Sergey Brin
First funding for Google was 1998 contribution of $100,000 from And Bechtolsheim
1999 $25 million funding was given to Google including 2 venture capital firms
Google’s IPO took place in 2004 at a price of $85/share, today its worth $820/share
Google success at intrapreneurship: google announced that the Google map leader was
moving to head up a brand new Google Incubator
olittle group of 20 entrepreneurs will be working on mobile, social-networking and
location-based apps
Social Entrepreneurs
Recognizes a social problem and uses Entrepreneurial principles to solve social problems
( TOMS shoes)
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