GMS 200 Lecture Notes - Lecture 1: Roots Canada, Spin Master, Representativeness Heuristic

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

There were many key decisions that harary, rabie, and varadi faced in the start up of their company. The very first decision they had to make was deciding where to sell their first product, the earth buddy. Rabie decided on choosing roots canada ltd because it related to the products theme, and so it would attract the right customers to make their product a success. The second decision they had to make was to accept the order from k- Mart, or to keep the company small, and continue producing out of their kitchen. Since their product was such a great success they decided on taking the order, and expanding on to a factory staffed by 200 employees. Another decision they had to make in the start up of their company was deciding on how to market their new toy, devil sticks.