GMS 200 Lecture Notes - Lecture 1: Firstline, Millennials

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

If you have a company, you need a direction. Planning setting performance objectives and deciding how to achieve them. Organizing arranging tasks, people, and other resources to accomplish the work. Leading inspiring people to work hard to achieve high performance. Controlling measuring performance and taking action to ensure desired results. Key global trends in business: greater use of social media to . Develop greater awareness of company in the marketplace. Identify and attract new customers: becoming more difficult to define value and customer satisfaction . Do customers care more about the price of the products or the image of the company: globalization of production . Design work in california, production of parts in europe (germany, finland), assembled in asia (china), finished products exported back to. Robots are being used as receptionists and nursing aids (japan): competition in the global marketplace is becoming more intense . Difficult to gain and maintain market share: businesses have to contend with environmental uncertainty .