GMS 200 Lecture 11: globus report M. Tang

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Horatio Morgan

Document Summary

Decision one took place in year six of the simulation. Amazing cameras followed a strategy of observing the actions of competing companies while minimizing risks. Therefore, within the first decision, few risk were taken in order to have the opportunity of adjusting towards enemy strategies. The entry-level cameras were average with a two and a half star performance/quality rating. Prices were set in the hopes of achieving a positive net profit. Decision two"s approach was to aggressively obtain market shares while imitating an enemy company"s strategy of low cost/price. This worked exceptionally well throughout multiple decisions within every geographic location. Therefore, geographic balance was the focus of the company. Due to the aggressive approach of obtaining market shares through low price and advertising, a draw on credit line was necessary in order to pay the expenses. Additionally, enemy companies unexpectedly took control of the entry-level segment.