GMS 522 Lecture Notes - Lecture 1: Global Marketing, World Economic Forum, 1997 Asian Financial Crisis

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Carlyle Farrell

Document Summary

For the online simulation, the only thing that matters is the cumulative net income: course administration, instructor profile, learning objectives. Objectives: define international, multi-domestic & global marketing, discuss globalization, forms, drivers, discuss anti-globalization, globalization will be on quizzes and or exams, can globalization be measured will be on quizzes and or exams. Levitt argued that technology and communication were the dri(cid:448)ers. Lo(cid:272)al. (cid:863: ma(cid:374)(cid:455) e(cid:454)a(cid:373)ples of (cid:272)o(cid:373)pa(cid:374)ies doi(cid:374)g this , e(cid:454)a(cid:373)ple: m(cid:272)do(cid:374)ald"s (a family oriented business) serves beer in german. Restaurants: coca cola markets qoo ( a noncarbonated drink) in japan- available in various flavours including grape and orange, m(cid:272)do(cid:374)ald"s takes (cid:271)eef off the (cid:373)e(cid:374)u to (cid:272)ater to i(cid:374)dia"s hi(cid:374)du (cid:272)o(cid:373)(cid:373)u(cid:374)it(cid:455) (>80% of population, e(cid:448)olutio(cid:374) of the (cid:272)o(cid:374)(cid:272)ept . Separate and uncoordinated multidomestic strategy for each country market. Global strategy with adjustment s for local country difference. What is globalization: globalization is the trend towards greater interdependence among national institutions and economies, asian financial crisis, 9/11, subprime financial crisis.