GMS 522 Lecture Notes - Lecture 11: Huckster, Transfer Pricing, Emerging Markets

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Step 2 formulate the global strategy: chose a country market focus. Step 4 implement the global marketing program o: product organization. Competitive strategies for local companies: dodger: sells our to large foreign firms, defenders: Highly globalized, but don"t have transferable skills. Attempt to lever its strategic assets in areas where the global competitor is weak. Strategies for local firms all on the final exam: extenders, on final exam. Not ethnocentric: willing to listen and willing to make changes. 120 mc read over advertising how culture affects it western model and collectivist model several questions dealing with it impact of masculinity, individualism, power distance etc. standardization, glocalization country similarity theory. 11c"s frame work distribution culture channel width and channel length parallel distribution. Barter/couterntrade/ offsets/ buyback condition under which a gray market could develop read a paragraph -> based on what your read, do you think a parallel market will develop advertising communication several questions on it.

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