GMS522 Lecture 10: Lecture 10 – Global Advertising

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Sender: encodes the message, firm seeking to communicate with foreign customers, suppliers or. Receiver: decodes the message, firm/individual that receives the message. : what is being communicated e. g. availability of the firm"s new imported product or a intermediaries. price reduction etc. Example: noise interrupts message from sender to receiver, distracts you from the message, feedback anything from increase in sales, awareness, coupons, return, someway for the receiver to indicates it got your message. : the path through which the message moves from sender to receiver e. g. billboards, tv. : process by which the sender converts an idea into a set of symbols the receiver can. : process by which the receiver converts the symbols back into thought. Noise: anything that interferes with the delivery of the message. Feedback receiver and the effectiveness of the communication process. : information provided to the sender indicates how well the message was understood by the. Move people from one state to another state.

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