GMS 522 Lecture Notes - Lecture 7: Global Marketing, Blood Diamond, Extortion

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Global marketing strategy is not immune to changes taking place in the political and legal environments outside the control of the global marketing manager. Successful global marketers have failed in foreign countries due to the developments in the political and legal environments. We can"t just focus on the foreign country but we should pay attention to the home countries political and legal environments ex. Despite the government approving business in foreign countries since they are bringing in revenue, the government might put measures to prevent them: Home country tries to have an impact on domestic firms" operation abroad by . Embargoes & sanctions | export controls | import controls | regulations. These are actions taken by national governments, which disrupt the free flow of goods, services and money in order to force a target country to coexist peacefully with its neighbors and the row. Result to try and force the target country to change its behavior and act peacefully.

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