GMS 522 Lecture Notes - Lecture 4: Hindustan Unilever, Gross National Income, Pressure Cooking
27 Apr 2016
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Which is not a form of protectionism? (a)tariffs (b)quotas (c) investment restrictions (d)cultural distance. Which model could be used to explain international trade flows? (a) heckscher-ohlin (b) porter"s diamond (c) hofstede"s dimensions (d) gannon"s metaphors. The theory of comparative advantage argues that international trade is a: (a)zero sum game (b) positive sum game (c) negative sum game (d) finite outcome game. The economic environment is an uncontrollable variable for the global marketer: dealing with variables such as: Exchange rates: these variables affect the demand for imported products and a country"s relative attractiveness for foreign investment. Market size: population is an indicator of market potential. Demand for imported products linked to population size. 7 billion people on the planet in 2011 (world bank). Will be 9 billion by 2050 (united nations). Note: the bulk of the world"s population lives in low and middle income countries. China and india the most populous countries with 1. 3 and 1. 2 billion people respectively.
