GMS 522 Lecture Notes - Lecture 5: International Atomic Energy Agency, Chiquita Brands International, Purchasing Power Parity

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Carlyle Farrell

Document Summary

Which is not an economic variable of importance to international marketers? (a)interest rates in the host country (b)wages rates in the host country (c)exchange rates (d)inflation (e)political unification. The form of economic integration involving the removal of barriers to trade among members and establishment of a common trade policy towards non-members is called a (n): (a)customs union (b)free trade area (c)economic union (d)economic processing zone. Political and legal factors play a critical role in global marketing. The best global marketing strategies may fail as a result of unexpected developments in the political and legal environments. Political and legal factors are often intertwined as laws result from political decisions. Need to consider: home country environment, host country environment, the state of international relations between the home country, host country and the rest of the world. Home country legislation may not be designed specifically to influence global marketing but can have an impact on domestic firms" operations abroad.