GMS 723 Lecture Notes - Lecture 3: Trade Commissioner Service, Freight Forwarder, Emerging Markets
16 Feb 2016
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Grey market: reflects the somewhat ambiguous middle-ground between the completely legal products sold on the white market and the clearly illegal products sold on the black market. Factory direct: do not deal with the manufacturers, factory direct provides its own warranty and not the manufacturer"s warranty. Mind the infrastructure: before planting your flag in an emerging market, investigate transportation, utilities, internet speed, political and economic stability even weather patterns. Commune with the locals: live, eat and socialize among nationals so you can pick up the nuances of their culture, dialect and business attitudes, not to mention develop contacts. Embrace the business culture: in the uae, hunter says, rapport is king; customers want to do business with someone who feels like family o o. Clearly outline objectives in daily meetings in singapore and manila. Chinese national want a salary bonuses but not equity in the company.
