GMS 723 Lecture Notes - Lecture 4: Iceberg, Social Stratification, Class Consciousness
16 Feb 2016
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Document Summary
No consumer product"s company can afford to make mistakes in an intensely competitive cultural market. Values provide the context within which a society"s norms are established and justified. Norms: social rules that govern people"s actions toward one another. Norms: folkways are the routine conventions of everyday life. Good example of folkways concerns attitudes toward time in different countries (monochromic vs. polychromic) Mores include such factors as indictments against theft, adultery, incest, and cannibalism. Places in the world where the political boundaries do not equal the same culture o o o o. Social strata: the basis of characteristics such as family background, occupation, and income. Social mobility: extent to which individuals can move out of the strata into which they are born. Class system: less rigid form of social stratification in which social mobility is possible. Class consciousness: people perceiving themselves in terms of their class background, which shapes their relationships with members of other classes.
