GMS 723 Lecture Notes - Lecture 9: Swot Analysis, Organizational Culture, Coopetition

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 723
• Professor: Franklin Ramsoomair

Document Summary

In situational analysis, a manager identiies planning assumptions, issues and problems. Creating a sequence of steps to achieve them. The steps or tactics needed to achieve the goals deined in a strategic plan. For example, if a company"s strategic plan is to become a market leader, its tactical plan might be spend more on advertising and marketing. Operational planning: the process of planning strategic goals and objectives to tactical goals and objectives. The targets or ends the manager wants to reach are called goals. A backup plan, in case the original plan does not work out is called a contingency plan. When a company compares its quality and service levels to other companies in order to continually improve their own performance. In looking at strategy, we have to think about core values. Values are broad beliefs about what is or is not appropriate. Organizational culture relects the dominant value system of the.