GCM 110 Lecture Notes - Lecture 1: Augmented Reality, Adobe Creative Suite, Ikea
29 Dec 2016
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Interviews and research: article and topic selections, write-ups for articles, editing of written works, photoshoots and retouching, paper selection and preparation. Ink/color selection: text and photo printing, lamination/finishing of cover. Finishing/binding --> combining pages made for a book, adding a cover, and trimming prior to shipping. Statistics: 9. 2 billion dollars worth of print in canada, 51,000 = number of printing industry employees in canada, 5,200 = printing companies in canada. Represents opportunities for innovation and entrepreneurship: 1. One worker within a small company: 900 employees. Largest printing company employs this many people: 67% of online searches are driven by offline messages. Printing promotes e-commerce; work hand-in-hand: 163% more profit. Yield more revenue than websites without catalogs. Number of ikea catalogs printed in 2015. Ikea sees value of printed catalog to sustain their business: 980 billion. Print is worth this much, and growing: 70% Americans state that they prefer to read print and paper vs reading off a screen.
