GCM 110 Lecture 3: 03. Design, Layout, and Typography_20170925
4 Jan 2018
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Document Summary
Type is very important especially in logos finding a way change but still maintain it"s brand identity. Logos can be: combining type with pictures. Just picture can become very establish allowing people to recognize the brand just by looking at the picture. Idea of pantone is a series of book listing swatches of colours standardizing the use of colours in the graphic arts industry. It was created with the understanding that colour is seen different through different medium and light effects can change the colour"s appearance: most complex part of the process b/c the premedia part of the process is invisible. If they"ve done their job correctly, then you"ll never know they"re there: instead of premedia process, it goes to the ux designer which get coded. Can get complicated due to qa check: test if the web is functioning properly on different platforms like chrome, fire fox, safari, etc , launch. The creative process can be done many ways.
