GCM 130 Lecture Notes - Lecture 2: William Addison Dwiggins, Douglas Engelbart, Cai Lun
10 Aug 2019
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Document Summary
What is graphic design: graphic design: visual communication through the use of text, images, and symbols, there are 3 skill areas, visual arts. Illustrations, paintings, photography etc: typography, art/ process of setting, arranging, and designing type, page layout, visual arrangement of elements on a printed page. A brief history: cave paintings (15 000 10 000 bc, first use of visual communication to convey ideas, ts"ai lun (105 ad, credited with the invention of paper (artwork, writing, communication was made portable. Johannes gutenberg (mid 1400s: credited with invention of the movable type press, communication could now be mass produced, william addison dwiggins (early 1920s, the term graphic designer was coined, douglas engelbart (1969) Invents the mouse: apple macintosh (1984, ushered modern computer-based graphic design. Illustrator: create artwork that can be scaled infinitely vector artwork. Ideal for creating logos, icons, and other graphics that need flexibility of being printed at various sizes (client logos, packaging)
