GCM 210 Lecture Notes - Lecture 4: Hexachrome, Foil Stamping, Halftone
Document Summary
Figure out the shape of the box/bottle/etc. People who are coming out of an engineering esque programs. Takes what structural designer designs and creates dies. Consumer product company (cpc) or brand owner. More likely that prepress and printing are done by separate companies. Manufacturing a package is not the end of the manufacturing process. Printers convert raw materials which must then be filled with the product. Package has no value until it is filled and delivered to retailer/distribution house/warehouse. Project management software to manage all the pieces and the stakeholders. Cad (computer aided design) software ex. esko. com. The packaging industry print across a variety of substrates and relies on colour to help consumers identify the brand. Traditionally printing is done using cyan, magenta, yellow and black (cmyk) Specialty inked as well as many colours are outside of the gamut (volume of colours) created by cmyk. Spot colours are used to bridge what cmyk cannot do.