GCM 210 Lecture Notes - Lecture 1: Sachet, Doritos, Paperboard

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 210
• Professor: Natalia Lumby

Document Summary

Electronic equipment such as televisions, personal computers and dvd players, along with domestic appliances such as irons, kettles, toasters and microwave ovens all rely on packaging to protect them against the potential damage encountered in the distribution chain. Packaging influences, the convenience in use of a product, and, just as importantly, it is instrumental in selling the product, by attracting the consumer. Packaging has two functions: contain, protect and identification (functional, attract customers. The key steps to follow to decide what type of packaging will provide the product with the appropriate level of protection are: Define the environment to which the product is likely to be exposed. Investigate the properties (including cost) of available protective packaging materials. According to the institute of food science and technology, shelf life" is defined as the time during which the product, when stored at the recommended conditions, will: Be certain to retain desired sensory, chemical, physical and microbiological characteristics;