GCM 210 Lecture Notes - Lecture 9: Costco, Planogram, Impulse Purchase
9 Aug 2017
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What is the right package to use, what are the right values to show. Ultimately, the retailer is the stakeholder who decides if your product will be sold. Every retailer has different packaging design requirements. Every retailer has different packaging evaluation methods. This process is a valuable tool to help packagers determine their next innovation. Pallets, trays, rrps, blister packs, date codes, upcs, bottles, home furnishings, Retailer is the person that knows the target market the most. Shelf stable: this product no longer needs to be refrigerated. Competition drives you to lower your costs. Cip (customer invoice price: price you charge retailer for product) Rsp (regular selling price) vs fsp (fast selling price) vs hot fsp (point in time where the product is sold at the lowest price) Only carrying a couple brands from each category. Only industry leaders will carry your product. Be the destination course for specifically targeted products.
