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Lecture 7

GCM 230 Lecture Notes - Lecture 7: Cap Height, Small Caps, Adobe Indesign


Department
Graphic Communications
Course Code
GCM 230
Professor
Gillian Mothersill
Lecture
7

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GCM 230
Week 7
Magazine Layouts & Typography
Editorial vs Advertising
o There is a balance between editorials and advertising in a magazine
o Usually the advertisements will pay for the editorials
o Magazines have a specific typography that is similar to that of
newspapers
o Magazines tend to be colourful
o Magazines usually have a main image that draws interest from the
audience
It usually is’t just the type that attrats the
o Main image is typically at the center
o Cover line: a line of text that leads the audience to read inside
o For editorials, the piture is plaed i the seet spot or golde
proportion and is usually not at the bottom right
Running head: to distinguish editorial pages from advertising
pages
Lead-in/kick-in: helps lead audience into the text
Small caps: 70% of the cap height
Pull Quote: pulls sentence(s) out of the text and it is placed
uder a title he there’s o photo
Draws interest
Never used in Newsprint
For magazines, you either indent the paragraph OR add a
space after. Never do both.
Calculating Measure
Measure is always stated in picas
We have an optimum length to read. At normal reading distance, the arc of
the visual field is only a few inches (about 12 inches per line) OR
Determine the body size of the type and this will become the column width
OR
The width measured of about 12 words per line OR
A 65 or 66 characters line, and measure the length (in picas) OR
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