GCM 230 Lecture Notes - Storyboard, Master Sergeant, Modular Design

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Lecture 2: elements of graphic design point, Table of contents is a hierarchal structure: well organized, reader sees flow of book, easy to memorize, uses alignment, leading, indents, type size to show order/importance. 3d, web, dimensional hierarchy: 3d packages added challenges of interacting w/ environment, browser>more than one hierarchy>area that stays the same/changes, data clouds use type size. In dynamic environment, can show importance of time passing in real-time. Emphasis: importance of one element over another (patterns- wallpaper, quilt, rug: lack emphasis) *combine the two to create visual hierarchy path of eye movement. Transparencies: physical world: transparent or opaque (wood vs. room full of air, transparency and layers are linked, can be used to build complexity in file. Digital: no material is wholly transparent all the time (ripples in water/smoke in air, when physical effects of transparency are translated graphically, lines, shapes, textures, letterforms, ex.

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