GCM 230 Lecture Notes - Lecture 2: Cap Height, Typography
Course CodeGCM 230
•Assembly of characters to convey message to reader (letters, numbers, symbols)!
•Assembled using typefaces!
•Person who executes typography!
•Choose typefaces & arrange letters!
•Makes message easy to understand!
-Is typography related to calligraphy!
•Typography is for mass production!
•Typography base on calligraphy done by monks!
•Have little feet on them!
•Helps focus eyes!
•Most boks, magazines!
•Advertising, short documents!
•Need to add extra space between letters!
Typographic Measurement Systems!
-Generally, refer to WIDTH ﬁrst, HEIGHT second!
!eg. brochure is 8.5”W by 11”H!
-To avoid errors, ALWAYS specify units of measurement, width & height!
-2.54cm = 1 inch = 72 points = 6 picas = 14 agate lines!
•10 inches = 60 picas!
•144 points = 2 inches!
•3.5 inches = 21 picas!
•3.5 inches = 252 points!
-Agates used in newspapers!
-Leading = Amount of space from one baseline to another!
•NOT line spacing!
-Usually use picas for width, points for height!
•Complete set of characters in a speciﬁc design!
•Font is group of character in speciﬁc design in one size!
-Typeface ≠ Font (fonts refer to size)!
-255 characters in apple typeface!
-Glyph = individual character!
-Upper Case & lower case!
-Encompasses all of design!
•roman, italic, bold, narrow, condensed, expanded, light, medium, heavy!
-Font = 10 point Palatino Bold!
-Typeface = Palatino!
-Same typeface in different sizes (10pt, 11.5pt, 12pt)!
Units of Typographic Measurement!
-Page dimensions = inches x pi!
-Live area (area where things get printed) dimensions!
-Typeface dimensions = points!
-Width of paragraph = measure dimensions = horizontal picas!
-Capheight vs Bodysize!
•proportional relationship between cap height vs bodysize