GCM 720 Lecture Notes - Lecture 1: Suroosh Alvi, Gavin Mcinnes, Henry Luce
15 Nov 2016
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Document Summary
The world"s first self-declared mag was gentlemen"s magazine , founded in 1731. The word magazine is derived from arabic word makhazin, or storehouse , and was generally meant to mean a collection of somehow-related --- Popular, but expensive to produce and distribute. In the mid 19th ads start to appear to offset costs. In the late 19th century the invention of the rotary press. Amazing distribution channel, easy to distribute magazines. In the early 1950"s us magazine mogul henry luce (time, fortune) travelled throughout. Many of the people he met wanted to talk about sports, not politics/world affairs. For over 60 years sports illustrated has been a top title. One of the first to specifically target a specialized audience. Magazines today chase the audience targeting specific groups- In montreal, gavin mcinnes, suroosh alvi and shane smith, founded a print magazine in. 1994 (the voice of montreal) with government funding. 1996 they relocated to nyc, and re-launched as vice.
