GCM 754 Lecture 11: WEEK 11
9 Aug 2017
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Document Summary
Faster tactical decision making process for new products. Consistent applications and home office protocols for stores. The facade of the building, inclusive of store branding , store windows, and/or iconic & colour architecture. The term store exterior can also apply to an adjacent parking lot, balcony, or other surface of a retail store, whether exposed outdoors or under a larger mall roof. The entryway or access point into the store, be it through a glass door, revolving door, a gate, or simply an opening passage from a mall or parking lot exterior. Banner messaging/activity- that elevates the banner proposition (semi- permanent) An enclosed passage or space between the outer doors and the interior doors of a store. Not all stores will have a vestibule or lobby. The first 12 to 15 feet radius from a store entrance or vestibule, where a consumer slows down from walking speed to shopping speed.
