GCM 810 Lecture Notes - Lecture 2: Creative Problem-Solving, Communication Design

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 810
• Professor: Layal Shuman

Document Summary

Visual communication & graphic design: visual communication design: the action of conceiving, programming, projecting, and realizing visual communications that are usually produced through industrial means and are aimed at broadcasting specific messages to specific sectors of the public. This is done with a view toward having an impact on the public"s knowledge, attitudes, or behaviour in an intended direction. A graphic design is an object created by that activity. In graphic design, we place too much emphasis on the form (thinking of design as a noun rather than a verb) In other words, we neglect the function and communication of the design and focus too much on aesthetics. The term has evolved from graphic design -> visual communication design -> communication design. The design process: not all designers have the same design process, however, the steps discussed by the author are the steps usually undertaken by designers.