Class Notes (839,242)
Canada (511,223)
GRA 230 (15)
Lecture

GRA 230 Lecture 2

2 Pages
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Department
Graphic Communications
Course Code
GRA 230
Professor
Christopher Smyth

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Oct 10  2013 –midterm (1­25 chapters) ­objective is to add value to every contact you have with the customer  ▯add value to things  ▯printers produce pleasing colours now a days  ▯add value to every document the company produces ­graphic arts industry competitive  ▯make yourself different from competitors  ▯make it easy for customers to do business with you  ▯know the customers business, know what they do so you can help them better and that  way you can build a relationship (called consultative selling relationship)  ▯know graphic arts process ▯ now the capabilities  ▯technology  ▯know what you can di  ▯know your limitations (things you can’t do)  ­relationship oriented printing industry  ▯people buy from friends  ▯good attitude  ▯reasonable skills  ▯working as a team ▯ employers assess this when they interview you ▯ earning about the graphic arts process ­sales and marketing excellence  ▯companies need to know how to market their business follow
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