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Lecture 9

GRA 230 Lecture 9

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Department
Graphic Communications
Course
GRA 230
Professor
Christopher Smyth
Semester
Fall

Description
GRA 230 November 14, 2013 Chapter 38­being a consistent marketer ­for continual improvement ­can’t stay the same  ▯so much business that you can lose business If you don’t do this ­need communication skills, emotional intelligence (understanding the mind of a buyer and  social skills) ­when implementing new things have to express or convey benefits of doing something and  consequences of doing something ­new customers require ore exposure to you and the company to be confortable doing business  with you ­industry connections  ▯done by word of mouth ­having a lot of industry connections—power of testimonials to build success ­have to be consistent in marketing efforts chapter 39­is your company in trouble ­reprints and spoilage will bring bad testimonials ▯ missed delivery date and will therefore break a   promise   ▯will cause bankruptcy ­contract with customers ­some marketing won’t work for some companies 1. don’t have much to offer because they’re a commodity company  ▯not adding any value 2. some printers fail to deliver on marketing plan ▯ may have an amazing plan fail to deliver it ­>  solving problems and providing solutions ­comfortable for customers ­add value to everything you do for customers  ▯doing complex jobs efficiently  Chapter 40­ good leaders are like architects ­implement good sales and marketing program 1. skill 2. innovation 3. strong leadership ­if you hirer people, they have to continue showing improvement within the company ­communicate benefits of change and consequences of not changing ­best companies offer total solutions  ▯they want all of customers business ­revision, envision, organization ­organized game plan: 1. imagine how business will look when it’s finished 2. how you want to be seen by your customers in the industry 3. how to turn vision into reality 4. need to practice honest game plan ▯ road to success ▯ know your goals chapter 41­keeping image clean ­how clean operation is  ▯cleanliness ­clean and organized ▯ best printing companies demonstrate that ­have to prepare for plant tours ­companies presents themselves ­demonstration of pride ­clean and organized environment attracts higher end clients ­boost moral ▯ because companies enjoy working with you ­organization saves time  ▯don’t have to look for things  ▯10 minutes wasters in a day is 40 hours in a year ­improves quality ▯ especially in pressroom Chapter 42­ reemployment screening ­background checks when hiring individuals to make sure you can fit into the work environment ­ you have to maintain positive attitude with people—supervisors and employees work with you  and notice this and judge this chapter 43­front lines ­customer service people need training  ­never know when you run into a customer everyone needs to work as a team ­in terms of communication ▯ putting in software or production instructions  ▯people that read instructions wasn’t there when you wrote it  ▯need to revise what you wrote ­deals with customers ▯ changes behaviour with people you
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