GRA 230 Lecture 11: GRA230 – LECTURE 11
Document Summary
Some questions chapter 26 and onwards explain why youre in business unique selling position: describe that it is genuine and compelling trends: signage/variable data printing/ pharamaceutical add value to your product chapter 28: aidar companies ignore marketing until, down turn in sales, large capital investments, increase workforce, lose customers pitch to right person, right message at right time always ask for the roder reorder developing customer loyalty low cost general marketing vehicles increased customizations (easier to customer documents) low cost specific marketing vehicles, success of loyalty business cards, ex: shoppers drugmart optimum card online seminars and workshop get closer to customers increase plant tours get people to come to your company. What first impression you have a company: clean, organized, morale good, be very efficient on what you work on promotional activies should fit in with overall activities people with positive attidude, look for teamwork, excellent communications skijlls, coworker/customers/company = three c"s.