GRA 230 Lecture 11: GRA230 – LECTURE 11

43 views3 pages

Document Summary

Some questions chapter 26 and onwards explain why youre in business unique selling position: describe that it is genuine and compelling trends: signage/variable data printing/ pharamaceutical add value to your product chapter 28: aidar companies ignore marketing until, down turn in sales, large capital investments, increase workforce, lose customers pitch to right person, right message at right time always ask for the roder reorder developing customer loyalty low cost general marketing vehicles increased customizations (easier to customer documents) low cost specific marketing vehicles, success of loyalty business cards, ex: shoppers drugmart optimum card online seminars and workshop get closer to customers increase plant tours get people to come to your company. What first impression you have a company: clean, organized, morale good, be very efficient on what you work on promotional activies should fit in with overall activities people with positive attidude, look for teamwork, excellent communications skijlls, coworker/customers/company = three c"s.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers