GRA 230 Lecture Notes - Lecture 1: Dont
9 Dec 2015
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Make it easy for customer to do business. All about solving problems & provide solutions branding. Buy trends to find out what customers looking. Capabilities no what you can"t do > understand limitations. Most profitable (produce complex job efficiently) highest profiting (cid:1) (cid:1) Don"t do: (most common reason why print buyers switch providers) Barely promote themselves tough time getting business. Print buyer goes to web & indicate amount to print. Newspaper need funding don"t want to pay. People want summaries of content (cid:1) (cid:1) (cid:1) Top of mind: creditbility factor say what you do > do what you say. 2 types of sale: major events & relationships (repeat purchases) Goal #1: earn/win top of mind position top of mind positioning > yonge & dundas prime example. Why do we ask for price? focus on value added/performable communicate to user cheap > no profit. No one wants to be gauge (being overcharged) *** never be rude to a rude person.
