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Lecture

GRA533 Lecture 2

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Department
Graphic Communications
Course
GRA 533
Professor
Abhay Sharma
Semester
Fall

Description
GRA 533­ Premedia September 23, 2013 Lecture 3 Slide 3 – Why is packaging important to you? ­one of the few areas that is growing ­special workflows and software’s (Esko)  ▯has new skills which gives GCM grads opportunities ­multi­channel workflows ▯ more channel in PDF when printing ▯ ot just saving things to desktop  ▯ eals with spot channels ­FTA PAC: packing association Canada Slide 4­Many kinds of products ­if you design it, have to design it flat, have to know that it will be stretched so you have to  compensate ( do things like trapping, stretching on flexoplate) ­label that goes around a bottle and items that are in direct contact with the food you have to  make sure of he substrates you use  ▯make sure the outside looks good and that it doesn’t get scratched  ▯make sure the inside doesn’t get in contact with food ▯ tructural weight he product carries is important  ▯design in some room for expansion (chip bags) ­Esko will pre­distort it so it looks right Slide 5­Production Considerations for Package Printing ­from a  design point of view, design and aesthetics is important ▯ ave to be eye catching  ▯important to have all the info ▯ as to be colourful ­Printing colours ▯ alftone or a tint ▯ needs to be screened  ▯if it’s a solid colour it doesn’t need to be screened ­finishing and folding needs to considered when designing  ▯if graphic ends right in the end it will shift a bit and it will look strange
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