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GRA 741 (7)
Lecture 4

GRA 741 Lecture 4.pdf

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Department
Graphic Communications
Course
GRA 741
Professor
Diana Brown
Semester
Fall

Description
GRA 741 – Week 4 Research is key. Location (broader) vs. Site (actual address of your business) Location: - Accessibility - Cost - Competition - Transportation - Suppliers ->for manufacturers -> need to be close to supplier - Be close to your customers as you can - Competitive advantage Site: - Need cite to match client expectation - Traffic (how many people walking by) - Visibility (people driving by) - Parking - Neighbouring shops - Reception - Perception Reality Traffic - People who are walking by at the right time - When is your store open - During prime time, count how many people are walking by at the right time - Are they the right type of people/customer? Visibility - Important if you have physica
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