GRA 741 – Week 4
Research is key.
Location (broader) vs. Site (actual address of your business)
- Suppliers ->for manufacturers -> need to be close to supplier
- Be close to your customers as you can
- Competitive advantage
- Need cite to match client expectation
- Traffic (how many people walking by)
- Visibility (people driving by)
- Neighbouring shops
- Perception Reality
- People who are walking by at the right time
- When is your store open
- During prime time, count how many people are walking by at the right time
- Are they the right type of people/customer?
- Important if you have physica