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GRA 741 (7)
Lecture 5

GRA 741 Lecture 5.pdf

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Department
Graphic Communications
Course
GRA 741
Professor
Diana Brown
Semester
Fall

Description
GRA 741 – Week 5 Marketing Research MARKET POTENTIAL INFORMATION SOURCES  Statistics Canada (www.statscan.ca)  Industry Canada SME Benchmarking Tool (sme.ic.gc.ca)  Government Ministries (ie: Ministry of the Environment)  Municipal Government (ie: Markham City Hall)  Canada Business (www.canadabusiness.ca)  Business Publications (directories, magazines, journals, handbooks)  Trade Associations & Journals (ie: Graphic Arts Magazine)  Small Business Enterprise Centres  Relevant Annual Reports - Understand customer - Who will buy your market/service 1. Primary Source – Cost more 2. Secondary Source – Less costly Competition - Sales volume - Strengths and weaknesses - Where you stand - How you can compete on different level? Sales Forecast - How much business will your firm get? - How much percentage? - Reasonable a
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