GRA 741 – Week 5
MARKET POTENTIAL INFORMATION SOURCES
Statistics Canada (www.statscan.ca)
Industry Canada SME Benchmarking Tool (sme.ic.gc.ca)
Government Ministries (ie: Ministry of the Environment)
Municipal Government (ie: Markham City Hall)
Canada Business (www.canadabusiness.ca)
Business Publications (directories, magazines, journals, handbooks)
Trade Associations & Journals (ie: Graphic Arts Magazine)
Small Business Enterprise Centres
Relevant Annual Reports
- Understand customer
- Who will buy your market/service
1. Primary Source – Cost more
2. Secondary Source – Less costly
- Sales volume
- Strengths and weaknesses
- Where you stand
- How you can compete on different level?
- How much business will your firm get?
- How much percentage?
- Reasonable a