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GRA 743 - Week 1.docx

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School
Ryerson University
Department
Graphic Communications
Course
GRA 743
Professor
Chris Kular
Semester
Fall

Description
GRA 743 – Week 1 Introduction - Asset management is not a new concept - Today, many new challenges surrounding asset management Modern Asset Management Concerns: - Volume of data - Mixed media types - Brand Protection - Backup, storage, and retrieval - Security and distribution What is Content Management? - The process of overseeing the storage, access, distribution, sharing and use of assets What is Asset Management? - The process of overseeing assets from the perspective of a workflow What is Media Asset Management? - Ingesting, tracking, accessing, describing, recording, repurposing, and transmitting media (assets), usually in a digital form What is Digital Asset Management? - Ingesting, tracking, accessing, describing, recording, repurposing, and transmitting media (assets), usually in a digital media (assets) - DAM systems consist of computer hardware and software that aid in this process What are Assets? - The items and property owned or controlled by an individual or business that have commercial or exchange value - Property of value, property having an economic benefit What is Content? - This is all the “stuff” that an organization owns o Images, video, audio o Web pages, documents, presentations o Branding, logo usage - A company’s as
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