HST 210 Lecture Notes - Lecture 3: Splenda, Online Shopping, Customer Satisfaction
23 Apr 2016
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How you want the market at large (consumers and competitors) to perceive you. Positioning is the design and implementation of a retail mix to create a perception of your brand. Positioning is the design and implementation of a retail mix to create an image of the retailer in the customer"s mind relative to its competitiors. Retailers must research what its image is and make sure that it is consistent with what the customer in its target want. Positioning is the single largest influence on the buying decision positioning exists in peoples heads, not in your words. Without them competitors are essentially the same. This makes the customer interested in your product/service, and once they. Research had said that splenda replaces sugar in baking and cooking. Other artificial sweeteners would boil down to their chemical components when cooked. Advertised as made to replace sugar, and this is a good example of the inability to change consumer behaviour.
