HTH 102 Lecture Notes - Lecture 5: Step Outline, Management System, Impression Management

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= a shared image of what we want the organization to become expressed in terms of: A focused concept: a value creation premise that people can actually picture as existing. A sense of purpose: something that"s really worth doing and wins people"s commitments. A chance of success: has plausible chance of success. A company"s visions should be positioned in core the mission, strategy, process and system are built around yet always remain grounded by vision. A service organization must be clear about who they are and what their service offer (concept) is and ensure that all activities are centred around and informed by it. Mission statement: to deliver superior quality products and services for our guest and communities through leadership. Strategies: to enhance guest service and experience at our restaurants, increase sales and profitability,accelerate global restaurant growth. Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation and partnerships.

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