HTI 746 Lecture Notes - Lecture 8: User-Generated Content, Adwords, Web 2.0
13 Nov 2017
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Lab: web 2. 0 social media and google ad words. Web 1. 0: limited interaction, broadcasting one way, pushing things out (have control) Facebook, youtube, linkedin: phone conversation two way. Marketing terms to speak about the difference. Web 1. 0 but makes use of web 2. 0 features: How web 2. 0 is different from web 1. 0. Anyone can post: which is the most common site for ugc, wikipedia. There may be a moderator: what is the role, make sure that things are within the framework of the particular nature of the site. If no, then it is a web 1. 0. Dmos are not pure 2. 0: they are used to broadcast information about the destination, they would use 2. 0 if they let people share. Google adwords: sign in or create an account, start a new campaign, bid: manual bidding for your ppc, set up ad group, use keyword planner. Lecture social media marketing (cid:498)other social media(cid:499) Self reported interests: activities, skills, user engagement.
