HTL 101 Lecture Notes - Lecture 7: Composite Video, Mpra Language, Salea

• School: Ryerson University
• Department: Hospitality/Tourism
• Course: HTL 101
• Professor: Zhen L U

Document Summary

Htl 101 chapter 7 the sales and marketing department. The goal of the hotel"s sales a(cid:374)d (cid:373)a(cid:396)keti(cid:374)g effo(cid:396)ts is to ide(cid:374)tif(cid:455) a(cid:374)d (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)ate (cid:449)ith guests (cid:449)hose (cid:374)eeds (cid:373)at(cid:272)h the services and facilities offered by the hotel. Ea(cid:272)h hotel is u(cid:374)i(cid:395)ue, the(cid:396)efo(cid:396)e, ea(cid:272)h hotel"s sales perspectives are unique. Increased marketing activities will lead to greater hotel profitability. Consumers may or may not recommend the item/service. Anyone whose work affe(cid:272)ts the guests" e(cid:454)pe(cid:396)ie(cid:374)(cid:272)e is i(cid:374)(cid:448)ol(cid:448)ed (cid:449)ith sales and marketing. Sales and marketing budgets are typically prepared in advance of the coming year. The budget is developed by projecting revenue and expenses on a monthly basis and then combining this information for the year. A calendar of specific tasks and expenditures to be (cid:373)ade (cid:271)(cid:455) the hotel"s staff th(cid:396)oughout the (cid:455)ea(cid:396) Pms training and support programs franchisors train franchisees a specific way to handle the pms for better results in customer service.