HTR 741 Lecture : w2 Hunter.docx
27 Feb 2014
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Research training in travel and tourism is needed as it is still relatively upsophisiticated as: small businesses, travel experience is intangible, people inthis industry uncomfortable. Research can be bias (ignore some certain information: do the experiement. Identifying the information you need (information you need is base on your hypothesis) Identifying the require equipment and the method: test the hypothesis. Rule on the hypothesis: write up highlights. Method of social science: define the decision problem including identifying and refining objectives. In real world do not get list of items to pursue, ill-defined. Must be see problem in crystal clear focus. Once you know what information you need can you: ask the right questions, determine cost of research, see if valueof information will justify its cost. Stateddisorder is so broad that 1 study can deal with only a portion of research needs. The specific objectives of the close to home cn ttower survey were to:
