HTR 741 Lecture Notes - Lecture 2: Baby Boom, Consumer Confidence, Housing Tenure
16 Jun 2014
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Economics: for the environmental scan write about if there is a potential opportunity or threat to the market, trends you select must be relevant to the company. Important economic trend: gdp, consumer confidence, unemployment, job creation, housing charts, interest rates, stock market. 45,000 job losses in the month of december in canada. In jan 2008, the gdp slowed down and in 2009 it started increasing. In 2009 uptake in retail trade: unemployment has dropped from the 70s to the 2000"s, for the environmental scan if doing economic write about forecasted data. In the 80s inflation was high and unemployment was as well. (do not talk about history in the environmental scan: go to td bank site, other legitimate sources. Housing tenure: boomers make 32% of the canadian population, boomers have much greater influence then the us, us boomers were 28% of american population, what us considers baby boom is different from canada.
