HTT 202 Lecture Notes - Lecture 12: Focus Group, Delphi Method, Swot Analysis
6 Oct 2015
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Document Summary
Travel research is the systematic, impartial designing and conducting of investigators to solve travel problems. It is broad in scope and covers all aspects of the travel environment. It examines consumers, competitors, products and services, market structure, economic trends, technological forces, government regulations, demographic trends, ecology, global forces and other factors that make up the travel environment. Identify the problem: conducts a situation analysis, conducts an informal investigation, develop a formal research design, collect the data, tabulate and analyze. Primary data: original data gathered for the specific purpose of solving the travel research problem that confronts you. Secondary data: have already been collected for some other purpose and are available for use by simply visiting the library or other such repositories of secondary data. The situation analysis step of the travel research process is emphasized because it focuses on the use of secondary sources. Low cost is the greatest advantage of secondary data.
