HTM 621 Lecture Notes - Lecture 13: Energy Drink, Crashed Ice, Sobeys

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTM 621
• Professor: Aaron Tucker

Document Summary

Short answer questions: you are a media planner at an agency with a national sports retailer as client. In one month, the client is planning a big sale on men"s apparel. Your media strategy recommendation includes using radio advertising to reach the target audience. Explain the rationale for using radio: one approach for understanding a consumer"s motivation for making purchases is the maslow hierarchy of needs theory. Explain the theory and give one example of a brand which utilizes their advertising to fulfill a need within the hierarchy. Identify three (3) emerging trends in digital marketing and explain the impact each will have on marketers and/or consumers. Name the process and explain each of the steps involved: td bank is launching a new grocery rewards credit card in conjunction with. Sobey"s grocery stores targeting moms/principal grocery shoppers aged 25-49. The visa brand manager is considering using direct marketing or general advertising to drive new customer acquisitions.