HTT 607 Lecture Notes - Lecture 8: Delta Hotels, Force Majeure, Fixed Cost

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What is sponsorship: they"re offering support while looking for something in return, gain: they want to be acknowledged & recognized for their support. It"s a business transaction/investment; you do this for me, i do that for you. Sponsorship document: a document where you the client/planner on behalf of the client to attract a company invest in your event (doesn"t necessarily mean financial) but to offer support. It opens the door, starts the conversation and sees if you can come to a mutual agreement that"s win/win for both. History of event/theme/target audience: ex. stand up reception, full blown gala, festival, 500 people, anticipating of the. Why them: maybe it"s based on charity, attendee demographic and or theme. What kind of support are you requesting from them: financial. Underwriting expenses [may want to sponsor and pay for all your florals: ex. Td bank giving you money towards this particular expense (wanting to know where the cash is going: ex.

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