HTM 302 Lecture 1: Lecture 1

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Document Summary

Understand the relationships between the world"s hospitality and travel industry. The travel industry is the world"s largest with over 1 billion international travelers in. Marketing is a philosophy, an attitude, a perspective and a management orientation. With a set of activities including the p"s (product, price, promotion, place/distribution). Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. The art and science of finding, retaining and growing profitable customers. Important role in society important to business for survival. Offers career opportunities (wholesaling, professional selling, marketing research, advertising, retail buying etc. ) Half of every dollar spent pays for marketing costs. Marketing is not just a department but a company-wide orientation. A basic understanding of marketing is important to all businesspeople.

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