MHR 741 Lecture Notes - Lecture 8: Ryerson University, Quartile, Brand Equity

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References are at the very bottom of the document. In order to accomplish the mission and get students involved, it is important to first advertise and find a target audience that would be interested in the student groups topic of meditation and yoga to strengthen self awareness. By educating students on the positive aspects of mediation and yoga will help students decide whether it is a group that would benefit their lifestyle and fit with their personal interests and goals. Once there are students that are ready and committed, it is important to discover what makes them stressed and the specific times during the week they feel the least confident in themselves and their surroundings. Our committed as a student group is to focus on the needs of the individual students and find what type of yoga and meditation will specifically help their problems and stress and bring positive energy into their life.

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