Bhaskaranand, Kevin Case Report No: 4 ITM100-912
Collaboration and Innovation at Procter
November 27 , 2012
1. What is Procter & Gamble’s business strategy? What is the relationship of
collaboration and innovation to that business strategy?
Procter and Gamble is one of the worlds largest and most successful multinational
consumer goods company in the world. You are almost guaranteed to find a product
made by them in your home. They key to Procter and Gambles success is their
innovative and unique business strategy. Their strategy is to maintain the
popularity of their existing brands as well as develop new products by creating sub-
brands of their popular brands. Innovation is very important for Procter and
Gamble and successful collaboration is a critical device to carry out this innovation.
Since Procter and Gamble is one of the worlds largest companies, operating in over
80 countries, collaboration is very important within consumers and employees.
Collaboration creates a platform for fast and more efficient business processes, and
communication. Having good collaboration within a company allows the company
to save a lot of money in research and development and travel costs.
2. How is Procter & Gamble using collaboration systems to execute its business
model and business strategy? List and describe the collaboration systems
and technologies it is using and the benefits of each.
Procter and Gamble is using collaboration syste