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Case 4 Collaboration and Innovation at Procter.docx

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Ryerson University
Information Technology Management
ITM 100
Lin Ying Dong

Bhaskaranand, Kevin Case Report No: 4 ITM100-912 Collaboration and Innovation at Procter & Gamble Kevin Bhaskaranand ITM100 th November 27 , 2012 Linying Dong 1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter and Gamble is one of the worlds largest and most successful multinational consumer goods company in the world. You are almost guaranteed to find a product made by them in your home. They key to Procter and Gambles success is their innovative and unique business strategy. Their strategy is to maintain the popularity of their existing brands as well as develop new products by creating sub- brands of their popular brands. Innovation is very important for Procter and Gamble and successful collaboration is a critical device to carry out this innovation. Since Procter and Gamble is one of the worlds largest companies, operating in over 80 countries, collaboration is very important within consumers and employees. Collaboration creates a platform for fast and more efficient business processes, and communication. Having good collaboration within a company allows the company to save a lot of money in research and development and travel costs. 2. How is Procter & Gamble using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. Procter and Gamble is using collaboration syste
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